Talk about the right place at the right time. When Luke Frazier, SMART’s Director of Marketing and Communications was sitting in a crowded coffee shop he was overheard talking about the kind of communications work he was doing. A person who worked for SMART Recovery overheard, and SMART was looking for communications help at that time. The rest, as they say, is history. Luke says, “I wasn’t even planning to go to that coffee shop. My schedule changed and I ended up there.”
Luke immediately felt that SMART was a cause he wanted to help, and, after working as a consultant for two years, he was named to his current position two months ago. Now he oversees all the marketing activities, like newsletters and advertisements, drafts and edit documents, host podcasts, and helps develops overall communications strategy. “Basically, I try to get the word out about how SMART is a great pathway to recovery.”
With a background that includes broadcasting, public relations, and nonprofit management, Luke brings a wide range of skills to the job of spreading SMART’s message of recovery, “It’s important that a marketing and communications professional have experience interacting with a broad and diverse range of audiences.” Luke says his entire career has involved communications about positive organizations and people.
Here are Luke’s responses to the Take 5 Spotlight questions:
One thing is clear about Luke Frazier’s communications work for SMART Recovery: he’s willing to try to carry the message in whatever way works. It’s obvious he enjoys spreading the word about how SMART can help, and you might just find him in a coffee shop one day, talking about it.
Learn more about the Take 5 Spotlight series and see others who have been profiled.
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